Operations Management
Faculty
Prof. Balachandran
1.Arvind eye care system.
2. Northwest airlines and the Detroit Snowstorm
3.Circuit board fabricators
4. Kristen’s coockie company.
5. XYZ Limited
6. What is the right supply chain for your product
7. Operations management-Quiz-2
Strategic Management
Faculty
Prof. Hariharasubramanian
1. The Delta model-Toward a unified framework of strategy
2. Innovation through global collaberation
3. Using the balanced scorecard as a control system
4. Innovation through global collaberationbr>
5. Competitive strategy
6. Burkshire Hathway Inc.
Marketing Management
Faculty
Prof. S. Rajeev
1. DMK: unlocking China’s potential as an outsourcing software hub.
2. Strategic management II- Implementing strategy
3. Marketing myopia
4. The Indian watch industry: changing times.
5. Capturing consumer surplus
6. Fabmart Private Limited
7. It’s a flat world, After all
8. After the layoff’s what next
9. Hindustan Lever Limited: levers for change
10. Knox Chemical Corporation
International Marketing
Faculty
Dr. Vishnuprasad Nagadevara
Prof. Harihara Subramanyan
1 Walmarts German misadventure.
2 Customer relationship management using data mining: case study of an Electrical appliances Company
3 Sequential purchase decisions of customer durables: Electrical appliances Co.
4 What Wal-Mart knows about customer’s habits
5 Improving the effectiveness of hotel loyalty programmes through data mining.
Services Marketing
Faculty
Prof. Balachandran
0 Service Marketing: course description and schedule.
1 Process control at Polaroid.
2 The ITC Choupal initiative
3 The quality improvement customers didn’t want.
4 First direct: branchless banking
5 Service positioning through structural change.
6 Relationship marketing and CRM: a financial services case study.
7 E.Com Services: launching space disk, an innovative, Internet based service.
8 Music Worl-Refining Indian music retailing.
9 Food World pioneering organized food retailing in India
10 SpaceDisk inc: establishing a global Internet based infrastructure service ….
11 Importance of service quality dimensions across cultures
12 Understanding the innovation process: innovation in dynamic service industries
13 Worksheet: understanding operations systems & management
14 American Connector Company (A)
15 A continuous flow process: International paper company
16 A note on Manufacturing Resource Planning (MRPII)
17 Operations based strategy
18 Cross River Products Company
19 Time- the next source of competitive advantage
20 Service theater: an analytical framework for services marketing
21 Listening to the customer: the concept of a service-quality information system
22 Four customers in search of solutions
23 Roscoe nondestructive testing
Advertising
Faculty
Prof. Harihara Subramanyan
1 Does rural India get your brand message?
2 Where’s the idea
3 Advertising management.
4 Getting rid of mind baggage
5 The Zen of advertising.
6 Airtel-positioning
7 Ujala-the supreme whitener
8 Coca cola India’s thirst for the rural market
9 The harder hard sell
10. Building buzz
11. The word on word of mouth
12. How they lost the plot
13. Where's the big idea
14. Got milk?
15. Prasoon Joshi on ads, awards and brain drain
16. Picture perfect
17. Is advertising India's next BPO oppotunity?
Product Management
1 Ford Motor Company: Supply chain strategy
2 Zukamor SA: Global competition in Argentina.
3 Digital manufacturing: just make way add to clippings.
Industrial Marketing
Faculty
Mr. Padmakumar
1 The nature of industrial buying and buying behaviour
2 Making the major sale
3 Production.
Human Resource Management
Faculty
Prof. Balasubramanyan
1. Moticvation.
2. What is a global manager
3. Public policy and downsizing decisions
4. HR news capsules.
5. Whose side are you on, anyway?
6. Getting a head start on the deal’s people issues
7. Job analysis and job design
8. Personnel assessment
9. Just in time hiring
10. Issues and concerns with assessment
11. Judging the quality of a measurement instrument
12. Comments on some problems of employment testing
13. Estimating the reliability index
14. Rules of attraction
15. Should recruiting be part of marketing?
16. Recruitment advertising
17. Costly revenge of the rejected job applications
18. Getting technical with TV&C.
19. How to select tests-standards for evaluating tests
20. Practical assessment, research & evaluation
21. Multiple choice test assess writing ability
22. Multiple choice exams
23. The in-tray exercise as a measure of management potential
24. Prioritization exercise
25. Star tyres Ltd
26. Structured interviews
27. Guidelines for developing and conducting structured hiring interviews
28. Standard scores
29. Certain considerations in the weightages for promotions
30. Calculating the rule of one
31. Interviewing for performance
32. Using, scoring and interpreting assessment instruments
33. Weighty problem at Pure Steel Company Ltd.
34. Whir Software Co. Ltd
35. Lila Dhar v. State of Rajasthan
36. Selection based solely on personality test and viva-voce
37. Interview viva voce test
38. Interviews, viva voce and oral tests
39. Reservation in the private sector
40. Assessment centers
41. Assessment training for assessment centres
42. Equity and development
43. Ten classic assessment center errors
Critical Thinking
Faculty
Prof. K. Ramakrishnan
1 Defining critical thinking
2 The elements of critical thinking
3 Critical thinking web
4 Critical thinking: what it is and why it counts
5 A working definition of critical thinking
6 Critical thinking web
7 Critical thinking: what it is and why it counts
8 The miniature guide to critical thinking concepts and tools
9 The role of questions in teaching, thinking and learning
10 Content is thinking; thinking is content
11 The critical mind is a questioning mind
12 Introduction to creative thinking
13 Unreason’s seductive charms
14 The foundations of analytic thinking
15 The thinkers guide to how to write a paragraph
Enterprise Business Solutions
Faculty
Prof. Anand Nair
1 Framework for ERP implementation.
2 The McLibel Trial story
3 Giant slaying
4 US Hijacks Johannes.
5 Coalition says global compact threatens UN mission and integrity.
6 Oil companies: the new partners of the United Nations
7 Co-opting the UN
8 Investment management for taxable private investors
9 Life cycle investing
10 Multiple asset locations
11 Low basis stock
12 Goals-based investing
13 Leadership online: Barnes & Noble vs. Amazon
14 RIL’s entry- search for a safe haven
15 Seven-Eleven Japan Co.
Economics
1 Agrarian structures and their transformations.
2 Government budget and the economy
3 National income, GDP, GNP, NNP etc.
4 Elasticity.
5 Economic models: trade-offs and trade